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EPISODE 78

How to Use AI in Your TPT Marketing and Still Be Authentically YOU with Brittany Long

ai-for-tpt-sellers

AI for TPT Sellers

Where do you stand when using AI for your TPT business? Maybe you’ve tried it and got frustrated or thought it took your personality out of your content. No matter how you feel about AI, today’s episode will give you a new way to use it without losing your voice!

Our guest today, Brittany Long, is the queen of the evergreen, a genius behind the AI Copy Club, and a former award-winning educator. Brittany understands the TPT world and gives her best tips to use AI for TPT sellers to better market their resources and save time without losing their voice.

In this episode, Brittany shares what led her to dive into the world of AI, how to use your teaching experience to get the most out of AI tools, the best ways to use AI in your TPT business, how to use AI tools effectively to get your desired results and save time.

01:46 Brittany shares what led her to dive into the world of AI

03:15 How to apply your teaching experience when using AI

05:12 – The best ways to use AI in your TPT seller business

12:56 – The step-by-step method to create content using AI

17:57 – Tips for making AI content sound like you

Our Guest on This Episode:

AI-for-TPT-sellers Known as the Queen of Evergreen and creator of AI Copy Club, Brittany Long is a former award-winning educator who works with entrepreneurs to automate their business for a regret-free life. Through the use of her Friday Off Framework, she takes Fridays off and helps other entrepreneurs do it too.

You can visit Brittany’s website and follow her on Instagram @impactdrivenai, Facebook, TikTok and Youtube.

Check out her Facebook Groups: Friday Off Club and Impact Driven AI.

Kristen 0:00
Hey y’all welcome to this episode of The Savvy Teacher Seller. I’m your host, Kristen Doyle. And my guest today is Brittany Long, the queen of evergreen and the genius behind the AI Copy Club.

Kristen 0:13
Before she became an entrepreneur, Brittany was an award winning educator. So believe me when I say she gets us as teacher sellers, we are diving into how you can use AI to better market your TPT resources, save time and still keep things 100% you.

Kristen 0:31
We even talked about how being a teacher is a little bit of a superpower when it comes to getting the best responses out of your favorite AI tools. Whether you’ve been using AI since it first became a thing. You’ve dabbled just a little bit and gotten frustrated with it, or you think it’s shady and you’ve sworn never to use it. There is something for you in this episode. Our conversation was so good. And I’m so excited for you to hear this one. Here’s our chat.

Kristen 1:02
Hey TPT sellers ready to seek growth in your business, you’re in the right place. Welcome to the savvy teacher seller. I’m Kristen Doyle. And I’m here to give you no fluff tools and strategies that will really make an impact on your sales. Let’s get started y’all.

Kristen 1:23
Hi, Brittany, thank you so much for being here.

Brittany 1:26
Yeah. Thanks for having me. I’m really excited.

Kristen 1:28
Me, too. Let’s start with just kind of talking about you and how you got here. And know you were doing lots of things in the business world before you started talking and teaching about AI. How did you get into AI?

Brittany 1:46
Well, it really started actually, when I was teaching, which is kind of funny. So I taught for four years after the second year, I had a cancer scare. I thought I was dying, because that’s what they told me. And it really changed my perspective. And so I kind of knew for a while that something else was out there for me and trying to figure out what that was. And so that really catapulted me into that. And really, my journey to AI has been full of all these pivots and, changes and things like that. But that was probably that first one where I thought Okay, so what’s next for me.

Speaker 1 2:16
And so then I entered into the business and marketing world, and I did freelance writing and email marketing. And then I had my business with email marketing. And then when Chat GPT came out, I thought, Oh, this is going to be like all the other AI tools that are out there right now, it’s not going to be that great. And then I got into it, and I saw what it could do. And I thought, okay, either I need to pivot, or my business is going to look completely different in the next 5-10 years. And I thought well, alright, let’s let’s go all in. And let’s pivot, and let’s figure out what this looks like.

Brittany 2:47
The reason that I mentioned my teaching experience is because I was able to use a lot of that experience of talking to students talking to adults in how I prompt. And so when I’m prompting with a, I talked to it, like I’m talking to a team member, or like I’m talking to a student. And if you’ve ever had a student that, you know, sometimes it’s like playing the game of telephone where you will say instructions, and then someone will be like, Wait, what are we doing exactly? And or they’ll do something different, you know what I mean?

Speaker 1 3:15
So, but that’s kind of how I talk to AI is I’m thinking, what is it that it’s going to get confused about what is it that it’s going to misunderstand? What questions Is it going to have? And so I want to give it a full picture of what I’m trying to look for when I’m prompting, and I use a lot of my teaching experience with that. So that’s a very short version of how I got here. But that’s I mean, it really has been lots of pivots and figuring out how can I best help my audience, while you know being able to grow my business and my influence and my impact?

Kristen 3:47
Yeah, I love that, you know, I’ve never thought about it in terms of our teaching experience. Of course, my whole audience is teachers or counselors, or speech therapist or something teacher related. And we really do kind of have some unique experience that can help us make better use of AI because we can teach it and talk to it the way that we talk to our students and things.

Brittany 4:11
Think about the quality of instructions that you have to give to get a classroom of 27 students, all with different learning levels, all with different experiences, all with different backgrounds, all with different, you know, did they have breakfast? Did they not? Do they get along with their parents in the morning? Do they not? So they come into your classroom with all these different backgrounds every single day, and yet you sit in front of class and give instruction so those 27 students are how they recover my students. If you can do that, you can absolutely learn how to prompt AI because honestly, it’s much easier than then doing that.

Kristen 4:43
Yeah, it is at least predictable and it always listen, you know, doesn’t always happened with our students.

Brittany 4:49
Very true.

Kristen 4:51
So let’s talk about some ways that we can be using AI specifically as TPT sellers. You know, we’ve got tons of products. We’ve got tons of blog posts, we have emails, we have so much content that we are putting out in the world, between the products themselves and the way that we’re marketing them. What are some good ways for TPT sellers to use AI?

Brittany 5:13
So I think the best way you can use it as a way to save time, and so that’s talking about product descriptions. So if you’re, you know, coming up with something and you’re tired at the end of the day, or maybe you’re not, but either way, you have to create a product description. Instead of doing it from scratch, every time putting a little bit into AI, whether it’s chat GPT, or Claude, and I’ve seen it’s come up with a product description for you letting it know, specifically, this is a product description, I can do it so much faster. And I often find it doing it better than I think I probably would on my own.

Brittany 5:44
Because it thinks of things that I wouldn’t have thought of, sometimes we’re so close to our own products our own offers, that it’s hard to explain it to somebody you know, and so I think that’s one of the most helpful ways that you can use it.

Brittany 5:56
You can also use it to look for gaps in what you’re creating. And so you might say, this is what I’ve created. So far, this is who my audience is, what other things could I create, that they may be interested in. So gives you some ideas that you may not have thought of, and then also anything that people might get stuck on while they’re going through whatever it is that you created. And so this would give you an opportunity to create additional products or even just clarify the instructions, so they’re not getting stuck on something in your product.

Brittany 5:56
And then of course, we have the marketing side of it, the emails, the blog posts, the YouTube videos, Instagram posts, Instagram Stories, Instagram reels, anything with Instagram, Facebook, LinkedIn articles, so there’s a lot of different things you can do. But the marketing side of it is really where you’re gonna see a lot of time being saved.

Kristen 6:42
Yeah, and I think especially for TPT sellers, we’re naturally teachers, we are not naturally business owners or marketers, right. So a lot of times the marketing side of things, whether it’s in our product descriptions, or in the actual marketing content, or social media posts and things like that, that stuff doesn’t usually come naturally to us. And I think using a tool like chat GPT, or one of the other AI tools that really can help make that shift into the marketing mindset and help us think of things we wouldn’t have realized we needed to say in marketing content.

Brittany 7:16
Yeah, and I think that way, too, you’re not stuck in the weeds of marketing. Because if you create all these amazing products that are gonna be so, so helpful to your people, but nobody knows about it. Because you aren’t marketing it because it feels heavier, it feels like a lot, or you’re not sure what to say, or you feel weird about it, or whatever the case may be.

Brittany 7:35
If your stuff isn’t getting out there, it’s not going to be able to help anybody. And so we really want to have that marketing side really strong, so that you’re getting the most out of the work that you’re doing. But also so that the people you’re trying to serve are able to actually use those resources because they know about those resources.

Kristen 7:51
Yeah, I love that. So one of my struggles early on with AI. And I think I’ve kind of, I don’t have stumbled on some answers. But I’m curious what you would say. One of my struggles is sometimes it feels like you plug in a prompt, and you don’t get what you want. And then you end up spending all this time trying to get it to give you the right thing, like no, that’s not what I meant. I want this No, that’s still not right. I want this. So how can we use these AI tools effectively, in a way that actually does save us time? Because sometimes, you know, that can lead to feeling like this is actually taking me longer than just doing it myself. So how can we do this in a way that really does save us time?

Brittany 8:37
So I will go back to thinking about how you interact with your students. So if you gave them instructions, they brought you something that wasn’t at all what you were looking for, you wouldn’t just say no, that’s not what I want, you would give them specifics.

Brittany 8:49
You would say, Okay, I like that you did this. And we need to add X, Y and Z here. But I don’t like this part because it’s not on task, or not on brand on task, whatever the case may be there. But we’re going to tell them, here’s a part of this working, here’s the part that’s not working. But then we’re also going to give them examples, you wouldn’t expect a student to be able to create something and you’re asking them to create with zero examples and get exactly what you’re looking for the first time.

Brittany 9:13
So we want to give an example too. So for example, if I’m writing a blog post, I can do one of two things. One, I can either give an example of past blog posts that I’ve written and say this is the voice, the tone style that I’m looking for. I can ask it to create an outline for me first that I can proof, which seems to help a lot. Same thing with emails, giving an outline first.

Brittany 9:32
But then the other thing is to record yourself talking about it. And I found that this is one of the most important ways to not only ethically use AI, but also get it to give you what you want more quickly. So when I say ethically, I mean, one of the concerns with AI is that it’s basically taking other people’s ideas or the ideas and thoughts that are out there in the world. And then you know, you’re copying and pasting and instead of coming from your own brain, even if you know the stuff.

Brittany 10:00
So the way that I recommend that people use AI is to have it create an outline for them. Let’s say we’re doing a blog post, I can say, Okay, I want you to create an outline for this blog post, here’s the topic, come up with the keywords. But then once I see the outline, what I like to do is create a video of myself. And so I’ll just record myself talking about it, my thoughts on the topic, my thoughts on the different pieces of it, and then I use a transcript from there. And once I have that transcript, then I can turn it into a blog post social media posts, Facebook, Instagram, LinkedIn, everything. And I have the video that I can put on YouTube if I want or cut into shorts if I want for Instagram, or Tiktok.

Brittany 10:38
But what I love about that is that it’s coming from your own brain.

Kristen 10:40
I love that.

Brittany 10:41
Yeah, it’s it’s your voice, your suddenly your brain. And it’s, I think it’s a much more effective way to do it. Because you’re getting what you want from the beginning. It’s just kind of helping you process it out.

Kristen 10:52
Yeah, and I think long term that should be better for SEO and things as well as Google is starting to pay attention to what it thinks is AI created and what’s not. And they’re looking for unique ideas, so they want your thoughts.

Kristen 11:05
From what I have learned and correct me if you know something different. Doesn’t seem like Google’s penalizing you for using AI, they don’t care who writes it, it doesn’t seem like that they do care if it’s unique ideas that aren’t the same stuff that’s out there everywhere.

Brittany 11:20
Right.

Kristen 11:21
So it sounds like making a video or a voice recording or whatever, and putting a transcript of your own thoughts and words into the AI tool to let them kind of polish it up, flesh it out a little bit, that is a good way to make Google still happy and still, you know, serve your audience in a better way too.

Brittany 11:38
Absolutely. And you can do the same thing with books too. Like on Amazon KDP, for example, you have to let them know his AI generated so in other words, AI created it for you or if it’s AI that edited, that’s okay. So AI edited would be you came up with the ideas, used your voice, and then it just edited it for you. And that’s really what we’re looking to do is you have important things to say, you have useful, helpful things to get out to your audience. And so it’s just a matter of taking that and being able to just zhuzh it up a little bit and edit it a little bit. That’s really what you can do with that process.

Kristen 11:39
And I know for me, that would probably save a ton of time, because I’m way faster at saying my thoughts out loud. I am super comfortable chatting about things, but when it comes time to write something, I overthink for the longest. I will write a sentence and change it 20 times before I’m ever ready to publish it. And AI tools can help with that. And then I can just get my thoughts out in the messy way that they come out all on their own. And then use the AI to polish it up.

Brittany 12:45
Exactly.

Kristen 12:46
Love that. Can you give us maybe a little bit of a workflow for kind of how you approach putting in a new prompt and making it look like you want it to?

Brittany 12:56
Absolutely. So I start with ideation. So I’ll say this is who my audience is, these are, you know, few of the keywords that I want to rank for. And then I asked it to come up with a bunch of different ideas on topics for a blog post. And so then it’ll come up with 20 or 30 for me. I’ll say, Okay, I really like this one, let’s start with this one. And then I’ll ask it to create an outline for me.

Brittany 13:17
So we go ideation to outline, after the outline, that’s when I record the video or the audio, and then I take the transcripts. Then I start with a blog post, because that’s the longest one that I do. And I try to do longest form text to shortest form text. So I’ll do a blog post first. And then once that’s done, I’ve edited how I wanted it, I’ll go to LinkedIn article.

Brittany 13:37
Now with the blog posts, often it’s too short at the beginning. And so if that happens, I will say instead of just rewrite or make it longer, I’ll say okay, let’s look at this particular section. And I’ll give it the headline that or sub headline, I’ll say, let’s look at this section, I want you to expand on it using my transcript. And so then it expands on that section. And so with the blog posts, you have different sections that you’re expanding until it’s all done. You might have some light edits, but because it’s your ideas already, there’s not many.

Brittany 14:06
And then next I’ll say okay, now I want you to turn this into a LinkedIn article. So I go blog post to LinkedIn article. And then after LinkedIn article, I asked for usually two to three emails. And I haven’t outlined the emails first, I find if I ask it to write the emails on its own, immediately, then they’re very short and they kind of crappy, so I haven’t do the outline.

Brittany 14:27
Right? You’ve seen that too. So outlines first and then I’ll say, okay, great. Now let’s do email one. And so then we do email one, a lot of times with the first email, it’s not quite what I’m looking for. And so I’ll say, Okay, this is close, but we’re not quite there yet. I like this part because that sounds like me, or because that makes a lot of sense or whatever reason I like it, but I don’t like this part. And I say why I don’t like it. And then I say I would say this instead and so then I tell it what I would say instead.

Brittany 14:55
Now that part does take a little bit of time, but I found that if I do that, then the other emails, the other content that I create is much more on point, because I took the time to give it the feedback to make sure it is understanding what I like. So then after I have the email, then I go to Facebook posts, because those are the next longest thing. Then, I go to Instagram captions, usually do five of those. And then after that, I go to tiktok or reels outlines and then after that I do a tweet or thread. And that’s it.

Kristen 15:26
Love it. So really working from the longest content down.

Brittany 15:29
Right, exactly. Yep. And that that seems to work best if I started shortest content, it tends to pull in more of those short pieces, versus having a longer cohesive blog post or LinkedIn article.

Kristen 15:43
I don’t know what tool you’re using most often, do you find that whichever one is kind of remembering things from one chat to another.

Brittany 15:51
So I used Chat GPT, the paid version GPT 4. For most of the time, when I’m writing any kind of copy, it doesn’t remember from one chat to the other. But within that same chat, it will remember for quite a while. And if I find that it’s giving me some funky stuff that I’m like, where’s this coming from? Or if it’s making things up? I’ll just straight out ask it. I’ll be like, Hmm, this seems weird. Are you making this up? And it’ll be like, oh, yes, apologies.

Brittany 16:15
Which again, is kind of like, if you’re talking with a student, and, you know, they give you something that you’re like, I’m pretty sure your mom made this for you. And you ask them like,

Kristen 16:22
Right.

Brittany 16:23
You know, did you have some help at home? Did they do this for you? And they’re like, Yeah, so it’s kind of like that. And then if chat GPT, there’s every once in a while, like every probably once or twice a month, it’ll be really just off, it’s not giving me good things. When that happens, I use Claude.ai instead. Which is currently available in the US, I think it’s either coming to Canada soon, or is already in Canada as well. But that’s the other option that I use is Claude.ai. Those two are my like dynamic duo when it comes to copy.

Kristen 16:52
I have played a little bit with rankmath, new version of their content AI. And it’s really interesting to like you were talking about finding sections in your blog post to expand on they have a button for that. So you can click in a paragraph block and just click expand. And it will just keep talking about whatever you typed. And sometimes I’ll use that when I know what I want to say. But I don’t feel like writing it all out. I can type the short version and say expand on this. And it will just kind of keep going in the same thread, which is really nice. That’s one of the newer things that they just added not too long ago.

Brittany 17:26
Google Docs actually does that too and so does Canva AI. So it seems like this is going to be the new norm is to be able to have that feature, which I think will be really, really helpful.

Kristen 17:37
Yeah, I think it is for sure. Any tips on making our AI content sound like us? Instead of sounding you know, like an AI bot, because they love to use certain words like unlock and that’s the big one I get unlocked in almost everything that it generates for me.

Brittany 17:56
So interesting. I found it really interesting how different people have different things. So I see a game changer, unleash, unlock. There’s another one. And then someone else I know that’s a copywriter gets cherry on top a lot. Which is funny, because I’ve never ever heard that word.

Kristen 18:12
I dont think I have either.

Brittany 18:14
Yeah, I think part of it is the copy that we put in is examples. I know I’ve used game changer before AI came out. And so I think that’s why I see that one a lot. And I think she’s that phrase cherry on top before. So it’s just really interesting to see some of those trends.

Brittany 18:29
But the biggest thing is just using your transcript using something that reflects your voice, and then giving it the feedback. And so like if I’m doing a Black Friday offer, for example, I’m going to keep all of that in the same chat, because then I can just train in that chat, how to get my voice and how to sound like me. And I don’t have to keep restarting every time whether it’s an email or a post. So that’s the biggest thing is using your transcript, and then giving it feedback to have I like this, I don’t like this. And then I think giving examples too of this is how I normally write or this is how I normally talk. And I want it to sound like that and my style, my voice my tone.

Brittany 19:05
And then when it doesn’t, because every once awhile, it won’t. But when it doesn’t say something along the lines of this doesn’t look right. Are you using my transcript or are using my email as an example? And then if it’s not, it’ll say, oops, sorry, but if it is, it’ll show you where it’s using it. And you can say, Okay, I see where you’re using it, but I want more of my voice, for example, and then giving it some examples. But I find if I do that, you know, a few times in a chat. I can use that chat for a very long time.

Kristen 19:33
Yeah, I love that. One tip that I’ve heard somewhere that has worked out pretty well for me is I did a chat a while back and I plugged in two or three or four pieces of content that I had written. And I asked Chat GPT How would you describe my voice? Read these and tell me how you would describe the tone and the voice and all of that. And so then I just copy pasted those words and save them in a Google doc so that If I’m having trouble getting chat GPT to pick up on how I want to talk, I can say, hey, remember you told me, I sound like this. I want to sound like these things. Because I have trouble knowing.

Brittany 20:14
It’s like you’re too close to your own stuff, right? Like, it might sound one way to you, but we don’t know how it’s sounding. Yeah, exactly. I think too, if you find that it’s not giving you what you want. You can also say, I really want you to write an email like this. But every time I asked you to you write an email that sounds X, Y, and Z, instead. What do I need to ask you so that you write an email or so you write a blog posts that sounds like example blog posts, and then it’ll give you ideas on how to prompt it instead of whatever prompt you’re giving. Sometimes times the prompt is just off and, what I found is that sometimes I’m not exactly sure what words to use, but asking it what words to use helps.

Kristen 20:54
It does, it helps a lot. I tried. I think I told it, I wanted casual and friendly or something like that. And when I got back was like, Yo, what’s up? Like, that’s maybe not that casual. Let’s make me sound still kind of professional.

Brittany 21:17
That’s so funny.

Kristen 21:18
That’s when I really said, Okay, read my stuff and tell me what you think I sound like.

Brittany 21:24
I think it’s funny how the words sometimes that we use are very different than the words that it sees it or as it would use. So yeah, it’s really like just the reflection piece of it to have like, Hmm, okay, so I think I’m sounding like this. But it things like this, I wonder if other people think so too, so it’s just interesting to kind of try to figure that out.

Kristen 21:43
Yeah. And I loved her tip for asking it, how to prompt it. I want to create this, what information do you need? How can I how can I help you help me?

Brittany 21:53
Yep.

Kristen 21:54
Because sometimes we just don’t know what we need to put into the prompt.

Brittany 21:59
Yep, absolutely. And again, it really I keep saying, you know, it’s like when you’re a teacher, but it really is because so much of my teaching experience has made it easier for me to do this. But like, if I have a student that is having a really rough day, and not behaving like they normally would. I might not know what they need, but asking them like, hey, I’ve noticed this and this and this, this isn’t like you is, you know, what’s going on? What do you need today? Sometimes just asking that, sometimes they know and so it’s just that same thing. So it really does come back to so much of what makes me really good at using AI is from my teaching experience.

Kristen 22:36
Yeah, I love that. And you know, before you said it, I really never thought about tapping into teaching experience, as a way to make better use of AI. I probably have been doing some of those things just naturally. Because as teachers, that’s what we do, how we handle situations. But definitely love that advice. And I am going to be keeping that front of mind, especially when I’m not getting what I want out of my AI tools.

Kristen 23:03
One thing I found for sure, with especially things like product descriptions, where maybe I’m not so great at writing the marketing part of it that needs to be at the beginning. But Chat GPT might not be so great at figuring out all the nitty gritty details, is if I can write just the detail part. Like it has this many activities, and it’s that many days and includes these terms, whatever all the specifics are that that Chat GPT or whoever can’t figure out, then I’m able to provide that and say, you know, what else do you need to write me a good product description. And that tends to help a lot too.

Brittany 23:40
It feels very collaborative, almost like you are working with a team member. I was working with ecom recently and they have candles. And there’s a lot of I don’t know if you’ve been on, you know, looking online for candles anytime recently, but there are a lot of candles and candle companies out there. And even if you’re using like only soy, only beeswax or whatever it is. There’s a lot of companies that do that specific thing too. And so sometimes it can feel a little challenging to stand out in whatever industry it’s in, there’s always that challenge of how do I stand out in a saturated market or even an unsaturated market. How it will stand out?

Brittany 24:15
And so telling it, what we did was we told it this was the specification, kind of like you said, but then I said, Okay, I want you to add some emotion to this. I want you to paint a picture for them why they want to use this candle. And so we said I think the scent we said was like bonfire or something like that. And so I said, you know this is for moms who have you know, two to three kids that are working full time and momming full time like that kind of thing. And so came up with this really beautiful description of like, you know, slip into the bath where you’ll be transported into this like mystical land, where you have no responsibilities and nothing going on and you just get to eat chocolate.

Brittany 24:56
I don’t remember exactly what it was but the picture that it came up with I was like, I want that candle, like, I must have that candle. Even though I don’t need it, I have so many candles, I don’t need another candle.

Kristen 25:07
Yeah.

Brittany 25:08
The messaging along with it I was like yes, hat’s what I want. And so I think it’s really good at adding that story piece of it, that emotion piece of it, that here’s how this is going to be a piece that I think sometimes we can struggle with because we’re just so close to our own goods.

Kristen 25:26
Yeah, I love that advice, especially in the TPT world because it is, in a lot of cases, a very saturated market, there are so many sellers out there. And especially for those of us in the elementary space, there’s just so much competition. And so using some things like that, to help your product description, stand out and paint a picture of what this is going to look like in the classroom. How are your students going to feel? How are you going to feel? All of those kinds of things, it’s super helpful to have kind of, like you said, a team member that can help you do that?

Brittany 25:59
Yeah, it’s like the difference between saying, you know, this is a, I don’t know, this is a letter tracing activity that has four pages, it’s like going from that to saying, this will turn your chaotic morning into a calm one. And as students come in and get to trace their own letter, you know, I don’t know what I would say exactly. But you know, it adds that piece in where it’s painting that picture of here’s how this is going to make your day easier, your students life better. And I think that’s a really important part of it, that it’s easy to miss. Because I think it’s a challenging part for a lot of folks to be able to think outside of like, I created this thing. Here’s what this thing is, buy this thing, because it’s going to help you and add more of that story piece to it.

Kristen 26:41
Yeah, it’s definitely a big challenge for a lot of TPT sellers, at least the ones that I’ve been talking to, and I know it’s something I struggle with, too. We are just so close to our products. We’re like I created it, it’s amazing. It’s gonna teach your kids their math facts better and just buy it. When the average buyer needs to be sold a little bit more, they need to paint a picture of what’s this going to look like, how is this going to work in my class? So I can really see the value in what you’re offering.

Brittany 27:10
I used to feel bad about that too. Because I was like, Oh, am I being manipulative? Am I being too salesy, and all of that, but then I really did realize that at the end of the day, if this isn’t getting into anybody’s hands, because they can’t picture themselves using it, then it’s not helping anybody. It’s not helping me because it’s not making me any money. It’s not helping them because they’re not buying it because they don’t see themselves using it. So that marketing piece of it is so important. And like people need what you have. I know we said that earlier, but people need what you have. And it’s important that they get it and it’s important to have the marketing for that.

Kristen 27:44
Yeah, absolutely. So we’ve talked a lot about things that we can do and things we should do with AI tools. What about things maybe we should not be doing? Is there anything we shouldn’t do with an AI tool?

Brittany 27:57
Yeah, so I think the biggest thing is not just copying, pasting exactly what you get, especially if you’re not using a transcript, you’re just asking it questions or giving it a prompt. I wouldn’t just copy and paste exactly what you get. Make sure you’re editing, I also always like to double check that it’s not pulling from somebody else’s, something that’s been on the internet. I really want to make sure that I’m not plagiarizing on someone else’s stuff. And so always checking, double checking with that, I think that’s important. Those are the biggest things I’d say is just making it your own, I guess is really what it comes down to is making it your own.

Kristen 28:31
Definitely, I find a lot of times I will copy paste what it gives me and then go through the whole thing. And I might change almost the entire thing before I actually save. Because I’m just making it sound a little more like me, and maybe tweaking something that’s not quite my exact opinion, to make it match up with what I really believe or how I would actually teach this concept wherever it is. Definitely making it your own is important. And I have not really checked before to see if things are out there somewhere. That’s because I tweak it enough and I feel like I’m okay. But how do you do that? Do you just do a quick Google of the content? Or is there something else you use?

Brittany 29:12
I just use Google. There’s other things you can use like GPT zero would be one or Zero GBT, there’s two that have almost the exact same name is either Zero GPT or GPT zero. I’ll use that sometimes. But really, usually I just Google it. Often. I don’t find anything but every once in a while I’ll find something that’s not the same but it’s similar enough that I would feel uncomfortable with it. In markets that have a lot of people in them, it’s not as big of a concern for me, ironically, because it’s like watered down enough that it’s like a starting place for me, unless I’m obviously using my own transcript.

Brittany 29:47
But I’ve worked with other people who have a very specific industry like I know someone who has like campfire cooking wild boars and stuff like that. So there’s not a lot of people with cookbooks about wild boar. And so when you would ask it about, you know, a recipe for that it’s going to come up with his, or you ask it to create something that’s going to come up with his, because there’s just not a lot of people talking about it. And so that’s really where my concern would be if you have something that’s like, super, super, super niche that not a lot of people talk about. But even then, really just making it your own and making sure it reflects your thoughts, your ideas.

Kristen 30:28
Yeah, definitely something that we need to keep front of mind as wonderful as AI is, and as much time as it can save us. Like you said, there are those ethical implications that we need to be thinking about for sure. So I appreciate your thoughts on that.

Brittany 30:42
Yeah, I was gonna say I had an experience where I did a training, and somebody took my exact transcript and then just rephrase it. And to me that felt unethical, because personally I wouldn’t do that to someone, because they think that’s their thing. If they want to talk about their thoughts on it, and then make it their own. Okay, but to take the direct transcript from someone else, and then put it off as your own. I think that’s a little bit unethical. But that’s really why I encourage people to use their own transcripts, so that it really is your thoughts and your ideas. And for me, I can feel very good about putting stuff out there that is AI edited when it comes to my own thoughts. So I think that’s really just the biggest thing is making sure whatever it is that you put out there, it’s your own ideas, your own thoughts, your own way of doing things.

Kristen 31:29
Yeah, I think that’s an important difference to think about too is the difference between AI edited versus AI written?

Brittany 31:37
Right

Kristen 31:37
And getting our own thoughts out there, like you said, it’s just so important. I love your tip about this. Well, I guess it wasn’t a tip exactly. But your story about this person, it just reminds me that, you know, we should always be thinking, how would I feel if someone did this to me? And if it doesn’t feel good, if I don’t want someone to do that with my content? I probably shouldn’t do with theirs either.

Brittany 31:59
Yep, exactly.

Kristen 32:00
Well, thank you so much for being here. today. This has been such a great conversation. I know. I have walked away with lots of ideas and tips. And I’m sure everyone else has to can you share with our listeners where they can find you to connect and learn more about using AI?

Brittany 32:15
Yeah, you can find me on Instagram, Tik Tok YouTube pretty much everywhere @impactdrivenAI, and then on my website Impactdrivenai.com.

Kristen 32:17
Awesome, and we’ll drop those links in the show notes as well. Thank you so much.

Brittany 32:31
Thanks for having me.

Kristen 32:33
Thank you so much for hanging out with me and Brittany today. You know, I was a pretty early adopter when chat GPT came on the scene. But wow, she definitely has me thinking about using AI differently. If you are anything like me, you’re probably already brainstorming ways that you can use AI to update some product listings and do some of the marketing in your TPT store without losing that personal touch.

Kristen 33:00
I know I am personally headed over to join her AI copy club right now. Make sure that you give Brittany a follow @impactdrivenAI, you can find all her links and info in today’s show notes. She is just a wealth of tips and ideas on how we can embrace this technology, but also use it in ways that still feel really authentic to us. Talk to you soon friends.

Kristen 33:26
I hope you enjoyed today’s episode. If you did, please share it with another teacher seller who would also find it helpful. For more resources on Growing Your TPT business. Head to Kristen doyle.co/TPT. Talk to you soon.

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