Tired of guessing if your website is working?

Custom web design and strategy for established small businesses

Your website should work as hard as you do.
And if it's not? I'll figure out what needs to change and build you a site that actually brings in business.​
Book a free Website Gameplan Call and let's figure it out together.
Websites that Work
Done in Weeks, not Months
Support You can Count On

Here's the thing about your website

It's probably not bringing in the business it could.
You're not sure how to fix it.
And honestly? You think you should know this by now.

The problem isn’t what you think it is

Small business website design that focuses on clarity, structure, and results.

Most designers jump straight to “what do you want your website to look like,” but that’s a mistake.

I start by asking what you want your website to do for you.

Because if we don’t identify what’s actually not working, all the beautifully designed pages in the world won’t fix it.

Once I know what needs to change, that drives everything else—and you’re not stuck overthinking design choices.

Small Business Website Design That Actually Works

Which one sounds like you?

You need a website fast​

You’re starting a business or launching something new, & you need a professional site without waiting months. You need to get moving quickly.​

You have a site that needs work ​

Your site needs updates, whether that’s a homepage refresh, a complete redesign, or adding new functions. You want it to reflect your current business & actually work for you.​

You need ongoing support ​

You have a WordPress site but managing updates, backups, and tech stuff stresses you out. You want someone in your corner to handle all that for you & provide tech support.​

Don't just take our word for it

Here’s what real clients are saying

Web designer in Clarksville TN for service providers and small businesses

Here's what you can expect

Strategy comes first

We figure out together what your website actually needs to do for your business. That collaboration shapes everything that comes next.

I handle the tech and implementation

You don't have to learn something new or worry about design, plugins, or backups. I'll handle all of it so you don't have to.

Clear timelines and pricing

No surprise changes. No guessing when your site will launch. You know exactly what to expect and you can reach me anytime.

Why I do this

Strategy first. Everything else follows.

Hey y’all, I’m Kristen

For years, I designed websites the traditional way – asking clients about fonts, colors, aesthetics. Then something shifted. My clients were getting exactly what they asked for, but I realized I was creating beautiful websites that didn’t actually work.

Now, I lead every project with strategy first.

I listen to your business, identify what’s actually broken, and let the design flow from there. It sounds simple, but it changes everything. I’ve spent 10 years as a teacher and 11 years as a web designer, working with service-based businesses, local brands, and growing online stores. That background taught me one important thing: your website should work as hard as you do. When strategy leads, everything else—the design, the functionality, the results—falls into place.

Web designer in Clarksville, TN working with established small businesses worldwide

Listen to the podcast

Tune in to Small Business Savvy

Practical strategy for small business owners who want their business to work better.

Each week, I’m breaking down the systems, website decisions, and simplified marketing strategies that actually get results. No fluff. No hype. Just the stuff that matters. If you’ve got a solid business and happy customers but you’re tired of spinning your wheels, this is for you.

Ready to get started?

Let's talk about your website

Book a free 20-minute Gameplan Call and let’s figure out what your website actually needs. We'll talk through what's not working, what could change, and how we can work together.