Your Website Should Work As Hard As You Do

The real reason you’re here

I help established small business owners move from website stress and uncertainty to confidence. You get a website that’s strategically planned to reach your audience and drive real results—whether that’s more foot traffic, class signups, client bookings, or sales—without consuming your time or headspace.

In the last 11 years, I’ve built over 300 websites for small businesses across countless industries. I’ve worked with health and wellness coaches, brick-and-mortar studios, digital product sellers, nonprofits, and everything in between. That experience taught me one thing: every business is different, but every business owner deserves a website that works.

Here’s what sets me apart: I don’t just build websites and disappear. Throughout our process and beyond, I teach you about your website, your business strategy, and what’s actually driving results. My teaching background means I can’t help but share what I’m learning about your business along the way—and my clients consistently tell me they love that.

Strategy first, design second… here’s why it matters

For too long, I led design projects the wrong way. I’d ask clients, “What fonts do you like? What colors do you want? How do you envision this looking?”

Then I realized the real issue: I was asking the wrong questions.

Here’s what actually happens now:

• I listen to you talk about your business, your goals, your audience, what’s not working right now
• I develop the strategy—the actual blueprint for how your website will reach the right people and get them to take action
• Design flows naturally from that foundation

This matters because a beautiful website means absolutely nothing if it doesn’t connect with your audience and drive your business goals. Too many websites are what I call “vanity projects”—they look pretty but deliver zero results. That’s not what we’re building here.

When strategy comes first, the design serves a purpose. It’s beautiful and it works.

The person behind the websites

I spent 10 years as a classroom teacher before becoming a web designer, and honestly, I never fully left teaching behind. I love helping my clients understand why something works, not just what we’re doing. It’s part of who I am.

Outside of client work, I’m a mom to two growing boys, which is a whole adventure of its own (hello, teenager). We have a rescue pit bull named Molly, who I initially fought bringing home but now can’t imagine life without.

I’m that person who somehow became an unexpected gym girl in her 40s. I’m there most weekdays now, feeling stronger than I ever have. 

And I’m completely dependent on iced coffee to function, even in the middle of winter.