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EPISODE 86

SEO-Friendly Content: Writing for Humans, Optimizing for Algorithms

SEO-friendly-content

SEO-Friendly Content

When you create content using keywords, does it feel weird and unnatural? This is prevalent in the TPT world because most need to understand how SEO works. But I have good news for you: there’s a way to make it effective and natural! As a TPT Seller specializing in SEO, I will give you a simple, no-nonsense approach to creating SEO-friendly content.

It doesn’t matter if you are just getting started with SEO or have been at it for years; these tips will help you simplify your process and achieve better results! When you apply these tips, your content creation efforts will be able to benefit your business for years without constantly creating content! The process takes time, but the benefits are worth the effort.

In today’s episode, you’ll learn what SEO is and why it’s so essential as a TPT Seller, how to create SEO-friendly content that sounds natural, the best length of content for the teacher seller community, the most common mistakes TPT sellers make when writing their content, and the best tools to optimize your SEO content.

01:05 – A quick rundown of what SEO is and why it’s important

01:45 The first step to writing SEO-friendly content

02:22  How to find SEO keywords as a TPT Seller

05:00 – When to utilize AI tools in your content creation process

0:03
Hey, TPT sellers, ready to see growth in your business? You’re in the right place. Welcome to the Savvy Teacher Seller. I’m Kristen Doyle. And I’m here to give you no fluff tools and strategies that will really make an impact on your sales. Let’s get started y’all.

0:23
Hey, y’all, and welcome to this episode of the Savvy Teacher Seller. I am your host, Kristen Doyle. And today I am sharing some of my favorite tips for writing SEO friendly content. A lot of you have told me that you struggle with how to use your keywords when you’re writing content, and that it often feels weird and unnatural.

0:47
So today, we are diving in to how you can write content that is naturally SEO friendly from the get go. It really comes down to writing for your audience first, and then letting the algorithms whether it’s Google or TPT, or YouTube or wherever, fall into second place.

1:05
So let’s talk about how you can actually do that. Now, if you’re new around here, here is a quick rundown of what SEO is and why it’s important. SEO or Search Engine Optimization is all about writing your content to rank higher in search results, be it Google, TPT, or anywhere else on the internet.

1:25
The reason I love SEO so much is because I am all about making the most impact on your business in the least amount of your time. See where a social media posts might last just a couple of hours and then you have to keep cranking out new posts day after day. SEO keeps working for you for years.

1:45
Instead of creating that new content every day SEO is all about smart, effective content that keeps paying off over time. Here’s the deal, you have to start with keyword research. Before you even type out the first sentence, you need to know your keywords so that you know how to write about them.

2:03
If you’re a TPT seller, you want to think like your target audience. If you’re a TPT seller, that means thinking like a teacher. So look at how teachers are talking about your content areas on social media. What kinds of things are they searching for? And use their words in your content that you’re writing.

2:22
Tools like Uber Suggest and KW Finder are gold mines for figuring out your keywords for Google search. For your TPT products, you’ll want to be sure you are using a keyword tool that is specific to TPT. The one that I use and trust is the YDP, Your Data Playbook SEO tools. Whatever keyword tool you’re using, make sure you are making that effort upfront, so that you can be sure your content is speaking directly to your audience’s needs and that it’s incorporating the right keywords naturally throughout the content.

2:54
Now, when it comes to the writing part, keep it natural, keep it simple, make sure it feels easy to read. You want to weave those keywords into your content, like they are just part of the conversation. The way that you would use them if you were talking out loud to a group of friends about this topic.

3:13
The last thing you want to do is write the way you would normally talk and then start cramming in keywords in ways that just don’t feel right. So figure out your keywords first. Keep those in your mind as you’re writing and just use them naturally throughout your content.

3:29
Remember, you are writing for real human people. If you’re a TPT seller, you’re writing for busy teachers who love to skim. No matter your audience, you’re probably writing for people who love to skim at this point. So be sure that you were using short paragraphs, bulleted lists and making your content as engaging and informative as possible.

3:52
In general, shorter content works better for a teacher audience than longer content pieces. So if you find yourself getting into the 2000 words or above territory on a blog post, maybe break it up into multiple posts. Regardless, make sure that content is informative and that your reader is leaving, feeling like they have found exactly what they needed.

4:14
Whether that is a blog post that answered the question or the search query that got them to your blog posts in the first place or they’re looking at your product and the description has answered all their questions about the product.

4:27
For TPT products, your title and those first 150 words in the product description, make them count. That is prime real estate for your keywords and you need to make sure you’re using them in both of those places.

4:41
When it comes to your blog posts, remember it isn’t just about slapping a keyword in the title there. You’ve got to create a title that includes the keywords but is also clickable and interesting. Keep your keywords front and center and then continue to use those keywords throughout the content and in your image data on the blog posts as well.

5:00
There are tons of great SEO tools out there that will analyze your content and give you tips for improving it. From an SEO standpoint, they are helpful. And I use them too. But I want you to think of those as the final polish on the content you already created with SEO in mind. They are there to fine tune things after the fact, to make sure you didn’t miss any steps. But they are not there to drive the direction of your content.

5:26
If you’re letting these keywords and SEO Tools drive the direction of your content, you’re likely to end up putting out content that doesn’t really sound like you and doesn’t really resonate with your audience.

5:38
Now, if you are on WordPress, my recommendation for SEO Tools is RankMath instead of Yoast or some of the other options that are out there. But really any of them can help make sure that you’re on the right track.

5:49
So there you go. A simple, no nonsense approach to writing SEO friendly content. Keep in mind SEO is about getting in front of your target audience with the content they want to read, or listen to, or otherwise engage with. So always keep your audience front of mind and put pleasing the SEO bots or the algorithms in second place.

6:15
SEO is not an overnight success plan. But it is one of the most passive ways that you can grow your business. And if you’re ignoring SEO and only focusing on things like email marketing or social media marketing, you are absolutely missing out on sales you could be getting without doing any work.

6:32
Thanks so much for listening today. If you are looking to learn more about SEO, I have a new free training on hustle free at TPT sales that you can find at SEO for teacher authors.com. And if you really want to dive deeper into SEO strategies, you’ll also find details there about my full course SEO for teacher authors.

6:52
As always, I would love to hear from you in my Instagram DMs if you’re working on implementing these tips for writing SEO friendly content, so reach out there @Kristendoyle.co and I will talk to you soon.

7:07
I hope you enjoyed today’s episode. If you did, please share it with another teacher seller who would also find it helpful. For more resources on Growing Your TPT business. Head to Kristendoyle.co/TPT. Talk to you soon.

Ready to see growth in your business? You’re in the right place.

I’m here to give you no-fluff tools and strategies that will really make an impact on your sales. We’re talking SEO, improving product listings, leveraging your website, and more. 

About Your Host

Your host, Kristen Doyle, has a decade of experience selling on TpT and has made all the mistakes so that you don’t have to! As a web designer and the go-to SEO expert in the TpT world, she loves helping TpT sellers stand out in the crowd & grow their businesses with passive income strategies.

Tune in to hear Kristen cover all aspects of running a TpT business – from leveraging SEO, to improving product listings, to effective TpT seller strategies for your store and website.