I am often asked some form of the question, “What’s the difference between the Profit Booster Bootcamp and SEO for Teacher Authors?” or whether they’re the same thing. First things first — they are not the same, and there is very little overlap in the content. While each has its own unique focus, they share a common goal: to increase your TPT sales. Let’s break down what each entails and how they can work together to grow your business.
Profit Booster Bootcamp
Profit Booster Bootcamp (aka: PBB or just Bootcamp) is a live workshop that I host a couple of times a year. It’s a focused, action-packed bootcamp designed to amp up your sales by making strategic tweaks to the products you’ve already created.
Over the course of the four-day bootcamp experience, you’ll attend live Zoom sessions where you’ll learn how to:
- Analyze your data to inform decisions
- Optimize your existing products
- Refresh visuals to attract attention
- Employ strategies to increase traffic to your store
It’s a concentrated effort—a quick sprint designed to teach you how to make impactful changes that drive sales, quickly. Part of the magic of the Profit Booster Bootcamp lies in doing this work alongside a peer group in real-time. The motivation, collaboration, and encouragement keep past bootcampers coming back year after year!
(PS: There’s an alumni discount, so if you’re coming back a second or third time, be sure to look for that in your email!)
SEO for Teacher Authors
SEO for Teacher Authors, on the other hand, is a self-paced course that gives you a long-term strategy to increase your products’ visibility and traffic. It’s about making sure more teachers can find your amazing resources when they search — both on TPT and Google. By nailing your SEO (Search Engine Optimization), you’re essentially putting a spotlight on your store in a crowded marketplace.
While PBB touches a bit on search throughout the sessions, SEO for Teacher Authors is a comprehensive course with much more extensive content. You’ll learn all the ins and outs of:
- SEO fundamentals – including what does, and doesn’t, affect search rank
- Keyword research for both TPT and Google using various tools
- Mastering the intricacies of TPT’s search algorithm to move your products up the search results pages
- Google’s top ranking factors and how you can optimize your TPT listings to rank well on Google, too.
- Website SEO for your blog posts, standalone pages, and product listings in your own store
- How to strategically plan out the content you create to make Google love you
This isn’t just a quick fix; it’s about building a solid foundation that continually draws in potential buyers. Some sellers use these strategies alone to build a business that generates passive income, while others use them in tandem with other, more active marketing strategies.
Either way, SEO can and should be the foundation of your teacher seller business. Without it, you’re losing out on sales from all the teachers who don’t pay attention to teacher marketing, and simply go to TPT, search, and buy what they need.
How They fit Together
At first glance, PBB and SEO for Teacher Authors might seem like two completely different beasts. One is a sprint—the other, a marathon. PBB is designed for immediate action and results, while the SEO course is about setting yourself up for long-term success. One tackles improving conversions—turning views into sales—while the other focuses on visibility—getting more eyes on your products.
In short, the Profit Booster Bootcamp is a focused, fast-action strategy aimed at quick wins to boost sales, while the SEO for Teacher Authors course provides in-depth SEO training for a long-term increase in visibility and sales.
Picture them as a dynamic duo: SEO gets more eyes on your products; PBB gets them to hit the ‘buy’ button. Used together, they’re a powerhouse combo for sustainable growth and increased passive income — all without hustling to the point of burnout. By first drawing teachers in with strong SEO, and then captivating them with your PBB-enhanced listings, you’re setting the stage for not just a one-time purchase, but a loyal customer base.
Which One is Right for You?
For someone looking to refine their existing listings and gain rapid sales improvement, the Bootcamp may be the way to go. On the other hand, for someone seeking to build a solid foundation in SEO to grow their TPT store’s organic traffic, the SEO course would be more suitable.
If you’re looking to quickly enhance your sales with the resources you’ve already developed and learn how to analyze your TPT data, PBB is your go-to. It’s perfect for the TPT seller who wants to see a fast return on investment, or wants to test out my teaching style at a lower price point than the much more in-depth SEO course.
However, if you’re aiming to build a strong foundation for long-term growth with products and blog posts that teachers can find amidst a sea of resources, then SEO for Teacher Authors is for you.
If you’re really all about maximizing your store’s potential, why not both? Together, they’ll ensure your products don’t just get found, but also loved and purchased. You can do them in any order, since they cover different topics. One is not a prerequisite for the other.
Whichever path you choose, you’re taking a step towards a more profitable, and sustainable TPT store.
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